Meet Aluram

ALURAM

Unconditional & uncomplicated, beauty beyond compromise

Embrace pure, clean, and natural above everything else. Free of formulas that harm our hair and the environment, Aluram has distilled haircare to its most simple and beautiful form. From the first ingredient to the last, Aluram devotes itself to a modern, clean, and plant-driven approach. This dedication allows meaningful “beauty beyond compromise”.

Independently & family-owned | 30+ years of experience | By stylists for stylists

Formulated with Coconut Water

Nature’s most pure & perfect water. Since its discovery thousands of years ago, the coconut has played an impactful role in agriculture, medicine, and beauty. Known as “nature’s most perfect water”, the refreshing juice hidden within the coconut is a rich, hydrating elixir packed with Electrolytes, Amino Acids, Vitamin C, and Potassium.

• Contains nutrients that are essential to the health & beauty of your hair; infusing strands with hydration, strength, and shine.

• Promotes healthy hair and a healthy scalp; the foundation of softer, stronger, more luxurious hair.

• Cold-pressed from ripened coconuts to ensure retention of nutrients and antioxidants

Inspired by Marula Oil

Marula Oil is infused into each of our products.

• Harvested in South Africa from the nut inside the Marula Fruit, Marula Oil protects skin and hair from environmental conditioners that may dehydrate.

• Marula is a smaller molecule that absorbs into the hair, sealing, smoothing, and repairing the cuticle.

• Rich with Oleic and Omega Fatty Acids, Marula aids in promoting moisture and hydration while also providing a protective layer of nutrients and antioxidants. 

NOW AVAILABLE IN SELECT MARKETS!